Hey everybody, Sam Teele from Cloud Adoption Solutions here. Today we’re gonna be talking about how to grow your LinkedIn business or event page. How to make sure you’re inviting the right people the people that will get the most value out of attending. Some different things to consider tips and strategies.

We’ll get right into it today. I’ll open up our Life Sciences Dreaming event page. For those of you who don’t know, life Sciences Dreaming is an annual sales technology conference focused on helping folks in the life sciences, like clinical research biotechnology, medical equipment, manufacturing in companies in those spaces.

Get the best usage out of their sales and marketing technologies. So the first thing that you want to consider is, why should somebody follow your page? Because there’s so many social media pages out there, and there’s so many different businesses, pages, and people’s feeds are, full of different things that you have to really give a reason that somebody would want to follow your page.

So that’s another reason why it’s important to invite the right people and people that will actually, have the. Highest likelihood of engaging with your content. So we’ll take a look at how this page looks from the perspective of somebody that’s going there or following it. I was on the backend ’cause it’s a company that I’m affiliated with.

But the first thing that you want to think about is your first impression your design aesthetic, as well as how succinctly your bio describes what it is that your event does or your company does. And gives people a reason that they would want to follow it. In terms of content, you want to per be posting engaging content on a weekly or even multiple times per week, two to three times per week.

Obviously, that’s your discretion. But you want to be posting things that people are likely to engage with. Things that ask a question. You want to be switching up to various types of. Content that you’re posting, whether they are short videos, whether they’re letting people know about webinars that are coming up and things of that nature.

When it comes time to actually be inviting people to join your page if you’re on the backend, you’ll find this option on the left hand side that’s called invite to follow. Sometimes, depending on, if you’re, a admin of that page or not, you might not find it there. I’ve seen sometimes where you find it somewhere else on that page, but assuming that you are able to find it, which is the first step you’ll want to be inviting people on a monthly basis for business and event pages.

You’ll have a certain amount of credits every month that you can use to invite people. For business pages, it can be 250. For event pages, it’s about a hundred. But the thing to keep in mind is to be cognizant of the fact that you are limited and that those credits reset every month. So a good rule of thumb is to create a reminder for yourself on the first working day of a month to go out and use all of those credits as people.

Rejected if they do, which hopefully they won’t in, in en mass, but when they do, you get reimbursed those credits. That’s another thing to keep in mind is that, go back and check at the end of the month whether or not you have any credits. Like you see here, I have four credits. So I’ll just invite these four fine folks.

As a rule of thumb make sure that I’ve sent all the invitations. So you wanna also be thinking in, in, in tandem how to be growing your personal LinkedIn network so that you’re able to invite the ideal ICP to join your pages. If you’re using a tool like Navigator, you have a ton of different filter options that you can look at from company size, geography, industry role types, different things of that nature.

But you can also get pretty far using the base LinkedIn. Just finding companies that you know, you feel are within your. Purview and then adding people at those companies. Or you can even search in the search bar, for example, sales, operations, biotech, and add people. So that’s something that you want to consider be using all of your LinkedIn connection requests.

Those reset every week, whereas the events invites reset every month. So you want to be making sure that you’re using those as they arise. ’cause this will take time since you’re capped. You can’t grow a page overnight like you could with some other social media platforms. So yeah, that’s pretty much the gist of it.

You want to be making sure that you’re adding the right people to your personal network so that you can invite them to your page. You want to be sure that your page is offering value via webinars, case studies in engaging posts. And you wanna make sure that you’re a. Aesthetic quickly tells is beautiful or is nice.

And also that your bio quickly tells people what it is that you do. Thanks so much for your time. Really appreciate it. Hope to see you on the next one.

 

Cloud Adoption Solutions is a 100% woman-owned registered Salesforce partner, specializing in implementation, integration, and optimization for Technology, Healthcare/ Life Sciences, and Financial Services/ Professional Services organizations in the small and mid-commercial sectors.