⬇️ Salesforce Scoop ⬇️
What’s New with Salesforce?
Salesforce Deepens Life Sciences Push with Takeda Partnership
Salesforce is accelerating its expansion into the pharmaceutical sector through a significant partnership with Takeda, a global biopharmaceutical leader. This collaboration marks a pivotal moment in Salesforce’s Life Sciences strategy—especially in the wake of its split from Veeva Systems, which had long been the dominant player in pharma CRM.
Together, Salesforce and Takeda plan to co-develop an AI-powered customer experience platform tailored specifically for the life sciences industry. The platform will integrate Salesforce’s cutting-edge AI capabilities with Takeda’s deep expertise in pharmaceuticals to enhance engagement with both patients and healthcare providers. This initiative underscores Salesforce’s commitment to delivering innovative, purpose-built solutions that address the unique challenges of regulated industries like life sciences.
The launch of Salesforce’s Life Sciences Cloud, enriched with AI and real-time data insights, further highlights the company’s ambition to transform how pharmaceutical organizations connect with stakeholders across the clinical and commercial spectrum.
At Cloud Adoption Solutions, we’ve been at the forefront of guiding Life Sciences organizations through these digital transformations. As a trusted Salesforce consultancy, we don’t just implement systems—we partner with teams to optimize, integrate, and future-proof Salesforce for the complex demands of regulated environments.
To help you stay ahead, we’re offering a complimentary Salesforce performance audit to uncover opportunities for improved efficiency, compliance, and ROI.
Interested in learning more or taking advantage of the audit? Let’s talk about how we can support your Life Sciences team.
Contact Sam@Cloudadoption.solutions for a complimentary assessment of your current Salesforce org or explore what sales and marketing technologies meet your company’s budget and needs.
There’s a lot of Salesforce news, and it’s hard to keep up! As always, Cloud Adoption Solutions aims to bring the best and most important Salesforce news to you so you don’t have to do all of the work. Keep following along with us and make sure to subscribe to our blog posts for more! – Sam
User Adoption Research: Details from my PhD Research
Change Management is CRITICAL to User Adoption
“Specifically, collective learning can only be facilitated once the leader, or change agent, understands the shared mental models of the organization, the role of reflection during the learning, and the methods to minimize distractions and barriers during the process (Hayes, 2018, p. 501). Similarly, Block (2008) reminds the reader that small steps allow the group…to remain in a pattern of learn, experiment, learn again, which is a requirement for communal transformation (p. 74). Leaders must reframe the concept of failing to the concept of learning, according to Heath and Heath (2010); the momentum changes, the frustration is lessened, and challenges that deliver insights are now viewed as optimistic (p. 169). Trust and confidence in the ability of the leadership to design, implement, and manage transparent and honest change… is imperative for change success (Rosenbaum et al., 2017, p. 82).”
Want more information on Change Management in the Age of AI? Check out Dr. Shannon Gregg’s presentation at the HIKE2 Innovation Summit last month!
WANT EVEN MORE INFO on this critical CRM user adoption research?
I have a journey built that you can follow if you click here. Or, shoot me a message to have us help you develop your adoption strategy. – Shannon
Tips on YouTube
Salesforce: CAS Come and See Videos
Unlock LinkedIn Growth: Master the Art of Inviting the Right Audience!
Join Sam Teele from Cloud Adoption Solutions as he shares expert strategies on growing your LinkedIn business or event page. Discover how to invite the right people who will truly benefit from your content and learn tips for engaging them effectively. Whether you’re using LinkedIn’s base tools or Navigator, this video will guide you on expanding your network strategically and ensuring your page delivers real value through webinars, case studies, and engaging posts. Don’t miss out on these essential insights to elevate your LinkedIn presence!
Let us know if you have any requests for our next CAS Come & See Video!
To watch this video click here!
INTERESTED IN SEEING MORE?
Cloud Adoption Solutions puts out great Come-And-See videos on YouTube, so subscribe to our channel to stay in the know! Watch as the team shows new trends, shows instructional videos, and keeps you up to date on all things Salesforce. Subscribe to never miss a thing: we show you something new every week. – Sofee
Advice from an Expert
Send your Qs to info@cloudadoption.solutions
Q: What is the best way to begin a tech stack overhaul?
A: For us it all begins with process. Forget technology first, just go with what the flow of events is from your pre starting point, all the way to a satisfied and continued customer. What does this look like? Does what you use now benefit this process? Are you paying for redundancies?
Now bring in technology, and begin to weigh what you are currently using to how helpful it is. I prefer to create some sort of scale, ensuring that the products you are using are well rounded enough to accomplish several key milestones within your process. For example if you are looking at the outreach portion of your process, how helpful would it be to have a tool that locates leads, and serves as a tool for outreach as well. Having this approach will ensure your money is well spent and that your tech stack is actually being used for your needs.
Another key issue to keep in mind is shiny object syndrome! There is always going to be something new and amazing out there in the tech world. Something that promises to change your life and to make every working day a pleasure. Don’t fall into this trap! Always ensure you are evaluating a product to its fullest capacity and weighing your objects carefully before putting your process and wallet on the line!
Last as we always say at CAS the best offense is a good defense when it comes to tech, so be proactive when looking at your tech stack! Look quarterly or yearly but never wait until things become a problem!
GOT MORE QUESTIONS?
Send them to us at info@cloudadoption.solutions! Who knows; you may end up as our featured questions of the month! – Andrew
Content Corner
- STREAMING: If you haven’t tuned into it yet, now’s the perfect time to catch the buzz around “The Bear”! This critically acclaimed drama-comedy series dives into the chaotic and heartfelt world of a young chef returning home to run his family’s sandwich shop. Known for its intense storytelling and rich character development, “The Bear” captures both the hustle of the kitchen and the complexity of family ties. You can stream the latest season on Hulu!
- APPS WE LOVE: Beatstar is the perfect phone app for folks who love Rock Band or Beat Saber; we can’t put it down! You can check it out on the Apple App Store or the Google Play store!
- TRAILS WE LOVE: New and essential, Salesforce Basics introduces you to the Salesforce platform, covering its core features and navigation. This trail is perfect for beginners and takes just a short time to complete. Check this one out NOW!
WANT TO BE A GUEST COLUMNIST?
We’d love to feature your hot take on Salesforce on our blog, YouTube channel, or both! Email us and let us know your idea! – Shannon
Special Events
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- 6/13/2025, Salesforce and the Life Sciences Virtual Group Meeting, Too Many Data Silos, Too Many Tools – the state of Life Sciences (and a way to fix it …fast!)
- 7/11/2025, Salesforce and the Life Sciences Virtual Group Meeting, The Art of Discovery: Salesforce Consulting Wisdom from Brian Murphey
- 7/16-18/25, Minneapolis, MN: Midwest Dreamin’
- 9/15/25, Philadelphia, PA: Life Sciences Dreamin’ (pre-DPHARM & BioTechX)
- 9/28/25, Orlando, FL: Life Sciences Dreamin’ (pre-SCRS)
If you’re interested in keeping up with all of the Salesforce events, our friends at Elements.Cloud now have a live listing – with the ability to filter by type and location.
HAVE AN EVENT TO LIST?
We’d love to share! Email us and let us know the details!
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Contact us with your Salesforce challenges at info@cloudadoption.solutions – we love to help! Cloud Adoption Solutions is a 100% woman-owned registered Salesforce partner, specializing in implementation, integration, and optimization for Technology, Healthcare/ Life Sciences, and Financial Services/ Professional Services organizations in the small and mid-commercial sectors.
