⬇️ Salesforce Scoop ⬇️
What’s New with Salesforce?
Salesforce Acquires Own Co: What It Means for the Industry
Salesforce’s recent acquisition of data-security startup Own Co. for $1.9 billion signals a strategic move to strengthen its security and compliance capabilities. With data privacy becoming more critical than ever, this acquisition positions Salesforce as a leader in not only CRM but also secure, compliant cloud solutions.
Why It Matters
Own Co. specializes in data protection and privacy, helping businesses comply with global regulations. By integrating these capabilities, Salesforce ensures that its platform remains a trusted choice for enterprises looking for secure ways to manage customer data in today’s regulatory landscape.
Industry Impact
This acquisition highlights a growing shift in the tech industry toward robust security measures. Salesforce is now even better equipped to serve industries like healthcare, finance, and government, where data security is a top priority. It also sets a new industry standard for cloud providers, emphasizing the importance of compliance and data protection.
Looking Ahead
As regulations around data privacy tighten, businesses are increasingly relying on secure cloud services. Salesforce’s move to enhance its security offerings positions it to meet these demands and attract new customers. For the industry, it signals that data protection will remain a core focus in cloud-based business solutions.
Salesforce’s acquisition of Own Co. is a crucial step in its evolution, offering enhanced security for its customers while setting a precedent for the future of cloud technology.
Need help determining which tools are right for your team?
Choosing the right Salesforce products can be overwhelming, especially with the ever-expanding ecosystem of solutions. As an independent expert consultancy, we help companies navigate their options and determine which Salesforce products best fit their unique needs, budget, and growth plans. By taking a vendor-neutral approach, we assess your current challenges, business objectives, and technical landscape to provide unbiased recommendations tailored to your specific circumstances. Our expertise ensures you invest in the right tools to drive efficiency, enhance customer engagement, and maximize ROI—without unnecessary complexity or costs.
Interested in learning more about Cloud Adoption Solutions, our complimentary performance analysis, or how we assist companies with their sales and marketing technologies? Email me at Sam@cloudadoption.solutions.
Can’t wait to hear from you! – Sam
User Adoption Research: Details from my PhD Research
Recommendations for Further Research
One of the things I did when I was narrowing my Research Questions for my dissertation was to really study the “Recommendations for Further Research” section that is typically right at the end of a dissertation. This is an interesting way to learn what a researcher found that didn’t quite fit into the narrow scope of their own research, but considers quite valuable.
Here’s a small excerpt of that section of my dissertation:
“It is recommended that future studies explore deeper and relevant practices in the Diffusion of Innovations approach to implementing and championing the adoption of CRM or other software systems or process approaches. Future researchers may consider quantitative or mixed method approaches to capture a wider and more diverse audience with different boundaries to represent a more holistic view of CRM systems…Further research could focus on adoption issues, including mistakes made during and after implementation, the length of time each stage takes organizationally, understanding the value of user manuals and training, and ways to improve the process.”
WANT EVEN MORE INFO on this critical CRM user adoption research?
I have a journey built that you can follow if you click here. Or, shoot me a message to have us help you develop your adoption strategy. – Shannon
Tips on YouTube
Salesforce: CAS Come and See Videos
Level Up Your Salesforce Flow With This Hack!
Join Malik Satia, from Cloud Adoption Solutions, as he demonstrates how to create a custom button on your Salesforce list view to initiate a flow. This allows for greater customization when creating records, performing actions, and improving overall efficiency.
Let us know if you have any requests for our next CAS Come & See Video!
To watch this video click here!
INTERESTED IN SEEING MORE?
Cloud Adoption Solutions puts out great Come-And-See videos on YouTube, so subscribe to our channel to stay in the know! Watch as the team shows new trends, shows instructional videos, and keeps you up to date on all things Salesforce. Subscribe to never miss a thing: we show you something new every week. – Sofee
Advice from an Expert
Send your Qs to info@cloudadoption.solutions
Q: When is it the right time to evaluate my Technology stack?
A: Yesterday!!
All jokes aside, a tech stack can get really out of hand quickly. We live in an ever changing world, with incredible technology and applications right at our fingertips. This however comes with its own challenges, especially when it comes to what we call “Tech debt” and how it relates to what you use on a daily basis.
I like to compare it to subscription services at home. 10 years ago, Netflix changed the game with streaming services, and made cable the less attractive option. Nowadays there are dozens of high profile streaming services for every single production or entertainment company, and they all cost the same. The issue is if there is something specific you want to watch you almost need all of them, and you wind up paying more than you ever did for cable in the first place!
The lesson here: evaluate your technology needs often! Things will come along, change the game and be very flashy and interesting. But the technology prices add up, and if you’re not careful you could wind up with a massive pile of bills every quarter for a bunch of products that are just okay.
We’ve got an easy Sales Tech Stack Audit form that you can copy and use to get your evaluation started – check it out here!
GOT MORE QUESTIONS?
Send them to us at info@cloudadoption.solutions! Who knows; you may end up as our featured questions of the month! – Andrew
Content Corner
- STREAMING: “The Menu” has just landed on Netflix. A couple (Anya Taylor-Joy and Nicholas Hoult) travels to a coastal island to eat at an exclusive restaurant where the chef (Ralph Fiennes) has prepared a lavish menu, with some shocking surprises. Listed as a comedy, I’d say it’s more of a horror/dark comedy, with cool stylish “menu cards” foreshadowing some of what you’re about to see. An interesting commentary on consumption with some really tense moments!
- APPS WE LOVE: DeepSeek-R1 is now live and open source, and Shannon and Jason peeked inside on an episode of “Try New Tech.” It’s been making headlines and rivaling OpenAI’s Model o1.
- TRAILS WE LOVE: Salesforce Spring ’25 Release Highlights: explore Spring ’25 product updates and new features in this trail that quickly shows you all of the new features on your favorite Clouds.
WANT TO BE A GUEST COLUMNIST?
We’d love to feature your hot take on Salesforce on our blog, YouTube channel, or both! Email us and let us know your idea! – Shannon
Special Events
- 2/27/25, Webinar: From Data Silos to AI Gold: Harnessing Your Data for AI-Driven Healthcare Innovation, featuring Wendy Cofran and Paul Kukk
- 4/2/25, Boston, MA: BioIT World (see you there!)
- 5/5/25, Philadelphia, PA: MidAtlantic Dreamin’ (see you there!)
If you’re interested in keeping up with all of the Salesforce events, our friends at Elements.Cloud now have a live listing – with the ability to filter by type and location.
HAVE AN EVENT TO LIST?
We’d love to share! Email us and let us know the details!
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Contact us with your Salesforce challenges at info@cloudadoption.solutions – we love to help! Cloud Adoption Solutions is a 100% woman-owned registered Salesforce partner, specializing in implementation, integration, and optimization for Technology, Healthcare/ Life Sciences, and Financial Services/ Professional Services organizations in the small and mid-commercial sectors.
