⬇️ Salesforce Scoop ⬇️
What’s New with Salesforce?
TDX Talks AI
Salesforce took over San Francisco last week for its TrailblazerDX (TDX) conference—not to be confused with Texas Dreamin’ (TXD)!
Billed as “the developer conference for the AI era,” TDX leaned heavily into artificial intelligence, with a strong focus on Salesforce’s Agent Force. The event drew around 7,000 in-person attendees and an estimated 20,000 virtual participants, many eager to explore how these emerging technologies can integrate into their businesses.
Sanjina Parulekar summed up the attendee mindset:
“They’re here to learn about these AI technologies so they can go back to their companies and say, ‘Hey, I know exactly how these technologies work, and we can use them for good within our business.’”
A major theme was Salesforce’s so-called “Holy Trinity” of Data, Apps, and Agents, which executives positioned as a unique offering in the market. The idea? That Salesforce AI agents will enhance real-time responses, issue escalation, and business process efficiency.
However, some attendees expressed frustration online that TDX felt more like a marketing push than a true developer conference—especially with the heavy promotion of Agent Force. Traditionally seen as the more technical counterpart to Dreamforce, the shift toward a sales-heavy agenda was met with some criticism.
For those seeking a more community-driven, hands-on experience, many in the ecosystem argue that Dreamin’ events provide better ROI—offering more education, deeper learning, and lower costs.
Cloud Adoption Solutions’ own Liv Porter was on the ground in San Francisco and will be sharing her firsthand experience in an upcoming LinkedIn blog. Be sure to connect with her for the inside scoop!
Contact Sam@Cloudadoption.solutions for a complimentary assessment of your current Salesforce org or explore what sales and marketing technologies meet your company’s budget and needs.
There’s a lot of Salesforce news, and it’s hard to keep up! As always, Cloud Adoption Solutions aims to bring the best and most important Salesforce news to you so you don’t have to do all of the work. Keep following along with us and make sure to subscribe to our blog posts for more! – Sam
User Adoption Research: Details from my PhD Research
Change Management is CRITICAL
My dissertation research was focused on understanding CRM User Adoption. In my review of over 100 pieces of peer-reviewed literature (secondary research), and in my qualitative interviews (primary research), I found that three theories truly drive User Adoption: Change Management, Adult Learner, and Diffusion of Innovations.
Salesforce Trailhead has published a new module: Change Management for AI Implementation. In it, there are five primary people-related challenges for AI implementations that I would suggest are the same challenges for ANY implementation. Considering the People/Process/Technology Golden Triangle, the “people” are the most unpredictable and the most underutilized – users should always be engaged from the start, using basic principles of human-centered design.
I had a keynote at CenCal Dreamin’ covering this topic that you might find interesting; let me know what you think!
WANT EVEN MORE INFO on this critical CRM user adoption research?
I have a journey built that you can follow if you click here. Or, shoot me a message to have us help you develop your adoption strategy. – Shannon
Tips on YouTube
Salesforce: CAS Come and See Videos
LinkedIn Secret for the Life Sciences: Find Your Ideal Connections FAST!
Join Andrew Duncan, from Cloud Adoption Solutions, as he reveals a game-changing update to LinkedIn’s industry keywords that will revolutionize how you connect with your target audience. Whether you’re looking to connect with new prospects, build your professional network, or identify potential partners, this LinkedIn update is crucial for anyone in the Life Sciences industry.
Let us know if you have any requests for our next CAS Come & See Video!
To watch this video click here!
INTERESTED IN SEEING MORE?
Cloud Adoption Solutions puts out great Come-And-See videos on YouTube, so subscribe to our channel to stay in the know! Watch as the team shows new trends, shows instructional videos, and keeps you up to date on all things Salesforce. Subscribe to never miss a thing: we show you something new every week. – Sofee
Advice from an Expert
Send your Qs to info@cloudadoption.solutions
Q: How do I know when Salesforce is releasing changes?
A: We get this question a lot so don’t feel alone!
Most of our clients before joining with us have no clue when new releases happen, and usually will just see changes in their Salesforce and keep moving. We think it is really important to keep up with the releases for many reasons, so here are a few ways you can too!
- You should receive regular updates from Salesforce via email to your administrator. Whoever is listed with admin access in their Salesforce account should receive regular updates, as well as whoever is listed as the main contact for Salesforce to reach out to. However with all the emails we all receive these days, it’s easy for these to slip through the cracks.
- Linkedin is an excellent place to continue to receive updates. A very effective way to check is to simply search about it, and there will be hundreds of posts and breakdowns detailing new releases and how they may affect your organization.
- The most obvious: follow us here! We always include information about new releases here in our newsletter, as well as our youtube! Make sure you are subscribed to never miss out!
A huge piece of keeping your Salesforce org tidy and working correctly is understanding new releases so make sure you check you’re set up today!
GOT MORE QUESTIONS?
Send them to us at info@cloudadoption.solutions! Who knows; you may end up as our featured questions of the month! – Andrew
Content Corner
- STREAMING: The Netflix Original movie “The Electric State” has just made its streaming debut! Millie Bobby Brown and Chris Pratt star in what may be Netflix’s biggest budget movie in its history. Based on the beloved graphic novel, this tells the story of a young girl traveling across a ravaged United States in search of her brother. You’re in for great adventure, incredible visual effects, and a meaningful story!
- APPS WE LOVE: Soundboardforce is an app from Salesforce Labs available on the Salesforce AppExchange. It’s designed to bring some fun into the Salesforce experience by allowing users to send sounds to other Salesforce users. You HAVE to give it a try!
- TRAILS WE LOVE: Life Sciences Dreamin’ Trailmix: We’re thrilled to unveil our latest learning resource: the “Life Sciences Dreamin’ Trailmix!” Created by the renowned Dr. Shannon J. Gregg, this Trailmix is your guide to maximizing your experience at community conferences and beyond.
WANT TO BE A GUEST COLUMNIST?
We’d love to feature your hot take on Salesforce on our blog, YouTube channel, or both! Email us and let us know your idea! – Shannon
Special Events
-
- 4/2/25, Boston, MA: BioIT World (see you there!)
- 4/23/25, Pittsburgh, PA: Life Sciences Dreamin’ (pre-LSPA)
- 5/5/25, Philadelphia, PA: MidAtlantic Dreamin’ (see you there!)
- 7/16-18/25, Minneapolis, MN: Midwest Dreamin’
- 9/15/25, Philadelphia, PA: Life Sciences Dreamin’ (pre-DPHARM & BioTechX)
- 9/28/25, Orlando, FL: Life Sciences Dreamin’ (pre-SCRS)
If you’re interested in keeping up with all of the Salesforce events, our friends at Elements.Cloud now have a live listing – with the ability to filter by type and location.
HAVE AN EVENT TO LIST?
We’d love to share! Email us and let us know the details!
If you enjoyed this newsletter, please forward it to a friend or share it on Twitter or LinkedIn. We appreciate your support!
Contact us with your Salesforce challenges at info@cloudadoption.solutions – we love to help! Cloud Adoption Solutions is a 100% woman-owned registered Salesforce partner, specializing in implementation, integration, and optimization for Technology, Healthcare/ Life Sciences, and Financial Services/ Professional Services organizations in the small and mid-commercial sectors.
