What’s New with Salesforce?
Retail Success Now: How Real-Time Data is Changing Holiday Shopping
As the holidays come ever-so-quickly, and the world continues to change with e-commerce becoming ever-so-present, Salesforce is quickly adapting to help companies better understand what’s happening in the Marketplace.
In this article, Salesforce does a deep dive into e-commerce, telling the story of modern shoppers through the lens of data, and automation. Their results: inflation and margin pressure is creating a very different market.
To best combat these changing markets, Salesforce showcases several case study examples to further show the vast difference that automation, CRM adoption, and new analytic tools are making.
There’s a lot of Salesforce news, and it’s hard to keep up! As always, Cloud Adoption Solutions aims to bring the best and most important Salesforce news to you so you don’t have to do all of the work. Keep following along with us and make sure to subscribe to our blog posts for more! – Andrew
User Adoption Research: Details from my PhD Research
Recommendations for Further Research
In October, I attended the Life Sciences Future Biopharm conference in Philadelphia. (If you click on that link, you’ll see photographic evidence of my attendance; I was slightly alarmed to see my own face in such detail as I went to grab this link for you! EEK.)
Someone I was networking with casually said to me, “Do you feel a bit…overeducated for what you’re doing?”
I literally dropped my coffee.
Low digital adoption is a huge problem; a 2019 dataset estimated about 29.5 BILLION dollars are wasted on software features.
Salesforce user adoption cannot be solved without considering all three derivatives of Leavitt’s diamond: People, Process, and Technology. You’ve read about this Sales Triangle before; we implement this theory into every Salesforce project we undertake. In my dissertation, as in all dissertations, I made recommendations for future studies:
It is recommended that future studies explore deeper and relevant practices in the Diffusion of Innovations approach to implementing and championing the adoption of CRM or other software systems or process approaches. Future researchers may consider quantitative or mixed method approaches to capture a wider and more diverse audience with different boundaries to represent a more holistic view of CRM systems at organizations. Further research could focus on adoption issues, including mistakes made during and after implementation, the length of time each stage takes organizationally, understanding the value of user manuals and training, and ways to improve the process.
So, no – I don’t think I’m overeducated, dear sir (and here’s a napkin to clean up the coffee I accidentally spilled)…in fact, I owe it to all of you to continue to focus on Salesforce user adoption, and I intend to do so! If you have read anything amazing on tech adoption, please share it with me (for now, I return to EBSCOhost)!
If you want even more info on this critical CRM user adoption research, I have a journey built that you can follow if you click here. Or, shoot me a message to have us help you develop your adoption strategy. – Shannon
Tips on YouTube
Salesforce: CAS Come and See Videos
Optimize Pardot (MCAE) for Life Sciences: Improve Salesforce for Life Sciences
Life Sciences professionals have very distinct needs from a Marketing Automation system. Understanding GDPR, UTM, attribution, lead scoring, conversion, and more can be perplexing to think about strategically and then apply tactically. Marketing Cloud Account Engagement (MCAE), fka Pardot, is the native, scalable Salesforce B2B marketing automation system.
MCAE/Pardot has unique advantages for the Life Sciences marketing or sales professional, and finding the best tool to use as one version of the truth is critical. Enabling rapid and accurate messaging with valuable reporting and feedback that is globally visible and actionable is at the forefront of the conversation within health and life sciences marketing automation approaches.
Join Kevin Hospodar from Steady State Media to understand the approach and the application for life sciences organizations who currently are leveraging or plan to implement and use MCAE/Pardot in their marketing campaigns. Whether your messaging is to pharma, CROs, CSOs, labs, or even to recruit, engage, and retain patients, you’ll gain valuable knowledge about ways your peers are currently using MCAE/Pardot.
To watch this video, click here!
Interested in seeing more? Cloud Adoption Solutions has committed to launching videos on Youtube at a much higher rate this year, so subscribe to our channel to stay in the know! Watch as the team shows new trends, shows instructional videos, and keeps you up to date on all things Salesforce. Subscribe to never miss a thing: we show you something new every week. – Andrew
Advice from an Expert
Send your Qs to firstname.lastname@example.org
Q: What sort of things should I think about for year-end Salesforce maintenance?
A: Year-end is a great time to audit your Salesforce instance. You can, and should, audit record modification fields, login history, field history tracking, and setup audit trail. (Best practices for your company may be to audit these more than once a year, but year-end is a great time to get started if this isn’t already a practice for you!)
If you have specific questions about Salesforce, let us know – we’re happy to lend a hand. Hit “reply” to this email and we’ll jump on a Zoom! – Shannon
We Have More Ways to Help You
Extend Your Marketing Reach
We have in-house experts on WordPress, graphic design, social media strategy and execution, and marketing automation. We can work with you to identify and outline how to improve your marketing; contact us for a Digital Asset Analysis, a rapid snapshot of your current digital marketing efforts, along with 3-5 actionable suggestions to quickly improve your market reach. It’s our gift to you!
Optimize Your SalesTech
All of our clients are using systems far beyond just Salesforce.com – we provide Admin On-Call (managed services) and projects on sales, marketing, and management tech for many of our clients. Some examples of systems we currently administer are HubSpot, Pardot, JIRA, Conga, PandaDocs, FormStack, Confluence, Boomi, Calendly, Confirmed, Campaign Monitor, Insight Squared, Rev.io, Zoom, Okta…but the list is at over 60 applications, so contact us if you need support!
DIY TechStack Audit
Tech stack audits can help to identify vulnerabilities, areas that need improvement or aren’t currently being addressed, unnecessary or required redundancies in tech capabilities, out-of-date applications, new and improved entries to the market, and more. Click here for your complimentary tool to do your own assessment.
- STREAMING: “1899” on Netflix has us all captivated. When mysterious events change the course of an immigrant ship headed for New York in 1899, a mind-bending riddle unfolds for its bewildered passengers.
- MEET THIS SERVICE: Meet The AppExchange Whisperer, Peter Ganza, who has developed a successful playbook that will take your listing to the next level.
- TRAILS WE LOVE: Develop Emotional Intelligence is a great trail that explains the four elements of EI, and shows you how to become self-aware, manage emotional reactions, respond to people with empathy, and build skilled relationships.
- 1/19-20 Cactusforce, Phoenix, AZ
- 1/20 Southeast Dreamin’ Call for Presentations deadline
- 1/28 Japan Dreamin‘, Tokyo, Japan
- 2/3 The MarTech Conference Call for Presentations deadline
- 3/2-3 Snowforce, Salt Lake City, UT
- 3/7-8 TrailblazerDX, San Francisco, CA
- 4/20 Life Sciences Dreamin’ Lunch and Learn, Philadelphia, PA
- 5/18-19 Texas Dreamin‘, Austin, TX
- 8/16-18 Midwest Dreamin‘, Minneapolis, MN
- 8/24-25 Life Sciences Dreamin‘, Ft. Lauderdale, FL (Call for Speakers is now live!)
Happy holiday season, dear friend. And, hey, if you enjoyed this newsletter, please do forward it to a friend, friend, or share it on Twitter or LinkedIn. We appreciate your support!
“May you all have a beautiful holiday – wherever you are, whoever you are, however you spend it, and whatever emotions arise within you on this day.” — Elizabeth Gilbert
Check out previous issues for more curated Salesforce scoop – let us do the work for you! May, April, March, February, January, December, November, October and September Contact us with your Salesforce challenges at email@example.com – we love to help! Cloud Adoption Solutions is a 100% woman-owned registered Salesforce partner, specializing in implementation, integration, and optimization for Technology, Healthcare/ Life Sciences, and Financial Services/ Professional Services organizations in the small and mid-commercial sectors.